Built by someone who ships cadences for a living.
Twenty years of client acquisition. One recurring pattern. This is the tool that came out of it.
The founder of cadohq has spent twenty years acquiring clients. Enterprise software. Hospitality technology. Professional services. He has built sales motions from zero, hired SDRs, written cadences, sat through demos that went nowhere, and closed deals that should not have closed on paper.
He still does the work, in a separate executive leadership role where he runs an active sales pipeline every day. cadohq was built first as an internal tool to score his own outbound. It is still in his stack.
The pattern.
Most cadences ship without being scored against the prospect they are written for. A rep writes a sequence on Monday, the SDR launches it Tuesday, and nobody knows until reply rates come back whether the research, the angle, or the threshold was right.
The fix is not more volume. It is a scoring layer that runs before the cadence goes out. Score the research depth. Score the angle against the persona. Score the threshold against historical data. Decide whether to ship, refine, or kill it.
That is the entire thesis of cadohq.
Validated on a live book of business.
cadohq did not start as a product. It started as a scoring script the founder ran against his own outbound. The first version flagged a cadence aimed at a top-tier resort prospect. The score suggested a different angle. The revised email went out at 2:32 PM. A reply and a booked meeting came back 28 hours later. Email only. No phone follow-up.
That result became the validation framework. Every version of cadohq since has been tested first on a live pipeline before any external user has touched it. The founder is the first customer. The first customer is still using it.
If it does not score, it does not ship.
How we build.
Score before you send.
Every cadence gets evaluated against the prospect, the persona, and the threshold before it leaves the platform. No exceptions.
Quiet over loud.
We do not believe in volume for its own sake. A scored cadence to the right person beats a hundred unscored ones to the wrong list.
Built in production.
cadohq is tested on a live pipeline every day. Features ship because the founder needs them, not because a roadmap says so.
cadohq is a product of PYZN Innovation Studio.